The RSM Classic marks Jim Ruger’s 10th anniversary as a First Tee coach

Brunswick is a beautiful place on Georgia’s historic coastal plain, but it’s not a big city. In a small community like Brunswick, it’s pretty easy to stay informed, said Jim Ruger, a coach at First Tee – Golden Isles. 

“About a month ago in the local newspaper, I saw a photo of a high school girl. I knew her from participating in our chapter through the Boys & Girls Club”, he said. “She had no golf experience, but made a sincere effort at golf and to learn the First Tee’s core values. The caption to the photo stated she earned a partial scholarship and plans to attend Mercer University and become an OBGYN.”

It’s stories like that – “and she’s not the only one that comes to mind,” Ruger said – along with the dedicated staff at First Tee – Golden Isles that have kept him engaged with the organization for a decade.

Ruger’s dad got him into golf when he was just a kid, and his passion for the sport grew when he moved from Cincinnati in 1998 to work as a legal instructor at Glynco, a federal law enforcement training facility in southeast Georgia, an area also known for its spectacular golf courses. First Tee – Golden Isles presents after school and weekend programs at many of these golf courses.

In fact, the eyes of the golf world will be on nearby Sea Island this week for The RSM Classic, a PGA TOUR event. During this week’s tournament, First Tee – Golden Isles will be operating the Youth Zone, featuring putting, inflatables and an autograph area.

Back in 2013, when First Tee – Golden Isles was just launching, the tournament played an important role in bringing Ruger into First Tee’s fold.  The RSM’s organizer, the Davis Love Foundation, reached out to tournament volunteers to see if they might be interested in getting involved with a new First Tee chapter.

Ruger had just retired and wanted to volunteer with kids. He’s since gone on to attend Level 1 coach training and more recently Level 2 coach training in Augusta. “It was really great to spend three days with coaches from other chapters to learn and share ideas,” he said.

For Ruger, the best moments as a coach often come when he’s working with a participant on a particular aspect of their game, and he starts to see them demonstrating the values they’ve learned at First Tee. And he enjoys the enthusiasm they bring to any type of competition, he said.

“Each summer, our chapter presents programs at several Boys & Girls Clubs around the county where we’ll set up nets, targets and putting greens in the gym and give them golf instruction,” he said. “At the end of the summer, each club sends four kids to a local golf club for Drive, Chip and Putt competition. They really seem to enjoy that,” he said.

“Our more experienced golfers play on a team we sponsor in the PGA Jr. League. In addition, our chapter partners with local school districts in middle school golf leagues. This gives our kids the opportunity to advance from beginner to more experienced golfers. Most rewarding, several of our participants who are now in high school volunteer coaching our youngest golfers.”

Learn more about becoming a coach.

28 First Tee teens to develop impactful community service projects during Innovators Forum featuring Billy Horschel

Up to $32,000 in scholarships will be awarded to participants whose projects generate the greatest impact

Ponte Vedra Beach, FL – (Nov. 9, 2023) – Twenty-eight exemplary teens from across the U.S. will attend the First Tee Innovators Forum in Ponte Vedra Beach, Florida, home of the PGA TOUR, from Nov. 9-12. Each student will spend four days conceptualizing an original community service project with guidance from First Tee and its partners. Participants will then implement the projects when they return home, with the opportunity to earn a share of up to $32,000 to support future educational pursuits.

During the event, participants will hear from seven-time PGA TOUR winner Billy Horschel, who has demonstrated his commitment to growing diversity in golf and supporting his neighbors in northeast Florida through his own philanthropic endeavors. The teens will participate in interactive workshops and small breakout sessions covering a variety of topics including education, healthcare advocacy and programming. 

They will also learn about sustainability on an eco-cruise through the estuaries of nearby St. Augustine with support from TruGreen and receive counsel on their projects from technology consulting firm CapTech, both First Tee Trustees.

Parts of the event will take place at PGA TOUR Global Home and TPC Sawgrass. The purpose of the event is to encourage participants to become innovators in their respective communities, culminating with each teen presenting the plans for their project.

“Our participants have produced creative and impactful community service projects since this event launched – addressing issues like food insecurity and environmental sustainability – and we look forward to seeing what this group of impressive teens will uncover throughout the event week,” said First Tee CEO Greg McLaughlin. “Thank you to Doug MacKenzie for making this event possible, and for our partners CapTech and TruGreen for participating in the experience.”

The 28 teens attending the forum were selected based on academic achievement, community service, chapter involvement, leadership, essay responses and letters of recommendation.   

First Tee is a youth development organization teaching life skills and helping kids and teens build their strength of character through golf. The First Tee Innovators Forum is one of several national opportunities provided by First Tee Headquarters to encourage and motivate participants as they progress through the program and toward high school graduation.

For more information, visit FirstTee.org.   

About PGA TOUR First Tee Foundation (“First Tee”)  

First Tee (www.firsttee.org) is a 501(c)(3) nonprofit youth development organization that is supported by the PGA TOUR. Its mission is to impact the lives of young people by providing educational programs that build character and instill life-enhancing values through the game of golf. In 2022, First Tee celebrates its 25th anniversary and reaching millions of kids and teens through its network of 150 chapters, 10,000 schools and 1,700 youth centers. Headquartered in Ponte Vedra Beach, Florida, USA, programs are delivered in all 50 United States and select international locations. President George W. Bush serves as Honorary Chair.  

New Employee Spotlight: Mikaylah

Mikaylah was born and raised in East Lansing, Michigan. She attended Siena Heights University where she graduated with a degree in Marketing and Graphic Design. Mikaylah had visited Pinehurst on multiple occasions and fell in love with the small town with a big attitude. The beautiful scenery and multitudes of golf courses were an added bonus. In October, she took the leap and moved across the country to Southern Pines where she was introduced to First Tee – Sandhills. She joined the team as a Marketing and Communications Intern and Assistant Coach! Mikaylah looks forward to using her expertise in photography and videography along with her experience in graphic design to enhance the organization’s marketing and social media!

“Being able to work with kids in the community and help them broaden their horizons through the game of golf is extremely motivating and exciting. Just in the short time I’ve been here, it has been beyond rewarding to watch the coaches and I am overjoyed to be apart of this amazing organization!”

Board Member Spotlight: Mark

Mark, a native of Wisconsin, has always shared a passion for golf, having picked up the game at age 10! He stayed in-state for college, receiving a BBA in Finance, and later an MBA from the University of Wisconsin – Milwaukee. Mark spent most of his career in Finance and later at ManpowerGroup. A member of the USGA Executive Committee from 2021 – 2019, where he chaired the Rules of Golf and Amateur Status committees. His passion as a Rules Official has allowed him to officiate over 30 majors, the Walker Cup, and numerous U.S. Amateur Championships. Thanks to encouragement from a friend, Mark and late wife, Wendy, took a trip in the late 80s to CCNC. They fell in love with the area, purchased land in 2000 and become full time residents in 2016. Mark is a member of the Board of Directors at CCNC but sought out First Tee as an opportunity to expand his love of golf among the young people in our community. To further his support and commitment, Mark was unanimously voted Board President in for the 2022 – 2023 term. He has made an impact that will be remember for years to come!

” I have always thought First Tee was a great organization. The seamless way it ties together golf skills and education for the youth was extremely important to me. I joined the Board of Directors in hopes that my connections in the golf and business industries would be of service to the mission and successful future of the organization. I look forward to seeing where First Tee – Sandhills will go in the years to come!”

2023 First Tee Scholar Stephen Ma reflects on his first semester of college

How long have you been in First Tee? 8+ years

How has the Scholar program positively impacted you since being selected for this year’s class?

The Scholar program has been an extension of my experience with the First Tee: I feel very supported. During our First Tee Scholars Pre-College Retreat, I learned advice from experts on how to acclimate and make an impact on campus. 

Besides bonding with the other Scholars who would be embarking on a similar adventure, I was surprised with college branded attire. Sporting my WashU shirt made me excited to begin school! 

Before I moved into my dorm, the Scholars program connected me with a mentor who works in St Louis. (I talk with her monthly and she assisted me with research for my Management 100 class case competition.)

I can’t wait to reunite with other Scholars at the Winter Workshop!

If someone had never heard about First Tee, what would you tell them?

Because I grew up with the First Tee, it’s a part of my identity. 

From First Tee, I learned life lessons and golf rules, experienced once-in-a-lifetime golf moments, received unparalleled support, and received advice from accomplished golfers.

Since I am the first in my family to play golf, I relied upon my First Tee coach and the Birdie Yardage Book to teach me golf rules. I had to learn them because when I was 10, I was called on for a false rule and accepted a one-stroke penalty. (After mastering the rules, I never lost a stroke due to my ignorance.)

More importantly, I learned to make friends older than me after hearing the “meeting and greeting” lesson. Because I was the only 5th grader to qualify for my middle school club golf team, I was hesitant at first to speak with my older (and taller) teammates. 

As I asked open ended questions, listened, and responded to their answers, it became easier to ask. Before the end of the season, these older golfers became my friends, and we still keep in touch (They even coined a nickname for me: “Ma man.”)

If it weren’t for First Tee, I would have missed out on my best life memories. With my coach’s encouragement, I applied for the national First Tee opportunity to play at Pebble Beach Golf Links as an eighth grader. 

First Tee also arranged for me to meet Jack Nicklaus – my role model ever since I wrote my fourth-grade book report on him.

I have been amazed by the unwavering support I’ve received from First Tee over the years. When the Ohio High School Athletic Association initially rejected my waiver request to play at the PURE Insurance Championship, my executive director advocated for me at the hearing. She also answered my questions for my 4-H research project and served as one of my college application recommenders. All of my First Tee coaches have been my greatest cheerleaders. 

Role models like them have inspired me to give back and help promote the game of golf. I volunteered as a golf coach for three First Tee summer camps and one winter session. Last summer I convinced my high school golf team co-captains to co-host “Pay It Forward” golf clinics to raise money to fund students to attend First Tee summer camps. This spring I posted my golf drill tips on social media as a virtual fundraiser. 

I’m grateful to the First Tee for nurturing me over the years and will continue to support it long after I graduate high school.

About First Tee College Scholarship Program

At First Tee, we believe that helping young people build strength of character is fundamental to success in life. Our active learning experiences are all about ensuring young people build inner strength, self-confidence and resilience, so when they face new challenges they are equipped to overcome them.

Going beyond our core programs, the enhanced First Tee College Scholarship Program is designed to provide further support, life skill development and mentorship of our alumni through their journey. Higher education continues to be a critical factor in unlocking opportunities for young people to thrive, and First Tee is committed to their success.

First Tee College Scholarship Program supports selected alumni throughout their college career. The need and merit-based program provides scholarships up to $5,000 per year, renewable for up to four years of college admission. The program also provides professional development workshops, access to internships and full-time employment placement post-graduation. One of the key factors of the program is pairing Scholars with a dedicated adult mentor who will help encourage and guide them throughout the four years.

The program is open to graduating high school seniors planning to attend college the following year. Applicants must be active members of First Tee chapters and will be considered based on financial need, academic performance, chapter involvement, volunteerism and other criteria.

November 2023 Participant Spotlight

Seven year old, Nova enjoys being involved in many activities and sports, including swimming, horseback riding, tennis, and most recently, golf. Nova joined our program for the first this season and has grown immensely since the beginning of classes. Her knowledge of the First Tee curriculum could rival any coaches’. She always participates in conversations, respects her coaches and fellow teammates, and encourages all participants! Nova is a friend to all and brings exciting, fun energy to every class. In her spare time, Nova enjoys writing stories, reading and playing with her sister, Vega and two cats.

“Nova shows up to every class with a smile on her face. She puts 100% into everything she tries and never gives up. Regardless of who she is partnered with, she is encouraging and offers suggestions and tips to help her teammate be successful. She has been an absolute joy to have in class! I am excited to see her continue to grow in our program and represent First Tee in the community,” said Coach Jacie Newman

Board Member Spotlight: Bob

With a father in the golf course maintenance industry, Bob grew up on the golf courses of West Virginia in more ways than one. After graduating from Marshall University, Bob followed in his father’s footsteps, joining the grounds team at Pinehurst Resort & CC in 1982, recently celebrating 40 years! Making the Pinehurst community home, Bob and his wife Kathy have given back feverishly through organizations such as Meals on Wheels, YoungLife, Moore Buddies and their church… just to name a few! Sandhills Board President, Mark Reinemann, introduced Bob to First Tee in 2017. Quickly realizing the organizations values and mission aligned with his family’s, Bob was proud to get involved.

“To be effective on the Board of Directors, you must first share the values and mission of the organization by “wearing the brand and waving the banner” throughout the community. This is something I try to do every day.”

First Tee empowers 24 teenage girls through weeklong Academy made possible by John Deere

The national “Drive Your Future” event, held in San Francisco October 5-9, reinforces the organization’s commitment to empowering girls  

San Francisco – (October 2, 2023) – Twenty-four girls, ages 14-18, from First Tee chapters across the country are attending First Tee Drive Your Future Academy presented by John Deere in San Francisco, October 5-9. The all-female professional development academy focuses on empowering the girls to leverage opportunities available through their participation in golf and First Tee and recognize the importance of building a strong network.  

Throughout the weeklong academy, the girls will participate in interactive workshops, lead a volunteer experience, and hear from keynote speakers designed to inspire and help them as they plan for the future. Speakers, each who represent careers in STEM, include Susan Crickenberger, People & Operations at John Deere, Michelle Meyer, Managing Director of Supply Chain, Distribution & Logistics at CapTech, and First Tee alumnae Angelica Harris and Taryn Yee.

The event will be hosted at historic Lake Merced Golf Club where participants will build upon their connections and hear different perspectives from peers from around the country. Additionally, the group will have the opportunity to bond over inspiring and impactful experiences around the San Francisco area.

The event reinforces First Tee’s commitment to empowering girls through its programs, which are offered through 150 chapters in 1400 golf course locations. More than 80% of chapters offer dedicated programming for girls, intentionally inviting and engaging them in a variety of opportunities. Girls who stay in First Tee programs have the opportunity to apply for all national events, including Drive Your Future.  

“At John Deere, we run so life can leap forward,” said John Watson, project development manager, John Deere. “That includes partnering with organizations like First Tee to provide life-changing opportunities for today’s youth. It is an honor to continue the successful tradition of the Drive Your Future Academy and we are thrilled to support First Tee in developing the leaders of tomorrow.”  

The teens were selected for the Drive Your Future Academy through a national application process based on essays, letters of recommendation, and involvement in First Tee and other activities.  

“First Tee’s Drive Your Future Academy focuses on female empowerment and focuses on the leadership development of our young women,” said Jennifer Weiler, senior vice president of network relations at First Tee. “We are so grateful for John Deere’s support of this event and together, we are committed to building game changers.”

John Deere is a Trustee of First Tee and has supported the organization since 2012. 

First Tee is a youth development organization celebrating over 25 years of teaching life skills and helping kids and teens build their strength of character through golf. The First Tee Drive Your Future Academy made possible by John Deere is one of several national opportunities provided by First Tee Headquarters to encourage and motivate participants as they progress through the program and toward higher education opportunities.   

MEDIA CONTACT:   

Megan Hart, First Tee   
[email protected]
(904) 940-4348 

Volunteer Spotlight: Manisha

Manisha spent many years of her life traveling the country. From growing up in New England, to living on the West Coast, to attending college in Philadelphia, and traveling from state to state for work, she has spent time in many different areas. Manisha and her husband decided to move to Pinehurst to plant roots and be closer to their family. They moved, site unseen, and found a house on the internet. Manisha and her husband could not be happier in this magical town. While Manisha was not always interested in golf, her husband began playing from a young age. After watching Tiger Woods play, Manisha became entranced with the game and started playing with her husband. She is grateful to have golf in her life and wanted to pay it forward which compelled her to volunteer at First Tee – Sandhills. She loves seeing all the kiddos’ smiles and joy every time they come to class!

“My determining factor to continue coaching and supporting First Tee is believing that I am making a difference in someone’s life. It may not be monumental; it may not be felt until years later and I may never actually know that I did. I truly believe, if a seed is planted in someone for the love of the game, it will transform that person as golf did for me. That transformation is different for everyone, but the inner fortitude that comes from improving in golf can only be achieved by looking inward and reaching newer heights within yourself.”

October 2023 Participant Spotlight

Five year old Beckett, began playing golf with his father. To build upon his skills and make new friends, he joined the First Tee program at Campbell House. Beckett loves coming to class and playing all the fun games each week! As someone who plays other sports besides golf, Beckett knows the importance of sportsmanship and cheering on his teammates. No matter what game he is playing, he always has a positive attitude and encourages his friends to try their best and never give up! Beckett also enjoys playing soccer, watching football with his dad, and making his little brother laugh.

“It is Beckett Morton’s first time with First Tee, but you wouldn’t know it. He is mixing in well with team members, congratulating them when a good shot is made and participating in all activities. He intensely listens to coaches and follows instructions. Beckett is very respectful to his team members, equipment and coaches. In watching him the past few weeks, he has amazing potential for becoming a wonderful young man with anything he takes on in life,” says Coach CJ Buck.

October 2023 Participant Spotlight

Madelyn, known by her coaches and friends as Madie, began participating with First Tee in the spring! Although Madie has only participated for three seasons, she has already grown tremendously in her character, alongside her golf game. Madie shows up to every class with a smile on her face and a positive attitude. She encourages her teammates and is always willing to offer a helping hand. Beyond golf, Madie enjoys playing soccer, building Legos and anything related to Star Wars. She also helps take care of her boxer, Tommy!

“Madie is so happy and cheerful each week when she arrives at First Tee. So much so, the coach’s nicknamed her is “smiley”! She has a great way of making all the players in her group feel welcome and her positive attitude is contagious! Madie is the ultimate team player by always encouraging others to do better. She typically ends each session with givings hugs to all her teammates and coaches”, said Coach John T.

Because of First Tee – Alumnae feature on Grace Kehoe 

1. Where are you today and how’d you get there? 

I am currently in my last semester of my undergraduate studies at North Carolina State University double majoring in Business Administration concentrating in Marketing and Foreign Languages and Literature concentrating in Mandarin. 

I was a Tournament Services Management intern for the 2022 Presidents Cup held at Quail Hollow Club. In 2023, I attended the Middlebury College Language School participating in an intensive language immersion program adhering to the Language Pledge, with emphasis on Chinese literature and culture. 

I hope to one day use my language proficiency to promote collaboration between the US and China while encouraging strategic stakeholder relationships and analyzing emerging markets.


2. How had First Tee positively impacted your life? 

First Tee offered a space for me to find community and mentorship. Because of First Tee, I have developed the confidence to trust my ability in navigating life. 

I have been encouraged to set goals and work towards them, always knowing I could turn to my mentors for guidance. One of these goals was to become the first participant of the First Tee of Greater Charlotte chapter to become ACE Certified. I have had the opportunity to travel to many incredible places across the US and meet wonderful people across different First Tee chapters. 

I played in the 2018 Pure Insurance Championship and attended many life skills and golf development academies. 


3. What advice would you share to participants in the program now? 

Embrace every opportunity big or small. 

Picking between my favorite memories at First Tee is impossible because walking down the fairways of immaculate and acclaimed courses around the world holds just as much weight as those walking down the fairway of Dr. Charles L. Sifford with the friends I made in my chapter. I would also say to give back to your chapter and community as much as you can. Volunteering within your chapter and neighboring chapters is a valuable experience that helps develop leadership and organizational skills. You only have so much time in your life to be a part of First Tee as a participant, make sure to embrace the connections that will last beyond that time. To this day I go to my mentors for guidance and advice as it remains helpful as life goes on