Max Anderson’s journey with First Tee – Sandhills has come full circle. Growing up in Laurinburg, NC, Max first experienced the program as a young participant, developing a love for golf that would shape his future. When his family moved to Pinehurst in 2019, his passion for the game continued to flourish. Along with his growing love for golf, one thing remained constant—his enjoyment of an ice-cold Orange Fanta, a course tradition that has stood the test of time!
From Player to Coach
It was around the age of 10 that Max realized golf was more than just a hobby; it was something he truly loved. The lessons he learned at First Tee—perseverance, confidence, and goal-setting all stuck with him, shaping both his game and his character. Now, as a Junior Volunteer Coach, he’s giving back to the program that gave him so much.
Making an Impact
For Max, coaching isn’t just about helping young golfers refine their skills—it’s about building connections and watching kids grow both on and off the course. One of his favorite parts of coaching is seeing participants step out of their shells and gain confidence. “I hope to leave a lasting impact, inspiring kids to work hard, believe in themselves, and see just how much they can achieve—both on and off the course. I hope the kiddos know that with dedication and heart, the sky’s the limit!” From player to coach, Max embodies what First Tee is all about—helping young people build confidence, develop skills, and achieve goals they once thought were impossible. We’re lucky to have him as part of our team!
Originally from the cold, snowy state of Michigan, John and his wife made the move to Pinehurst for a change of pace, drawn by the warmer weather and the promise of year-round golf. It didn’t take long for him to discover First Tee – Sandhills, where he found a meaningful way to combine his love of the game with his passion for working with young people.
In 2020, John joined us as a volunteer, eager to make a difference in the lives of kids in our community. From the very beginning, he embraced First Tee’s core values, serving as a role model and mentor while helping young golfers develop both their skills on the course and the character traits that will serve them for a lifetime. His dedication to setting a positive example and fostering confidence in kids made him a standout leader in our program.
From Coach to Curriculum Innovator
John’s commitment to First Tee only grew stronger over the years. He pursued additional training, becoming a Level II Coach to deepen his impact as an instructor and mentor. But his contributions didn’t stop there. John’s background in engineering allowed him to bring a unique perspective to our programming.
Recognizing the natural connection between golf and STEM (Science, Technology, Engineering, and Math), John played an instrumental role in shaping our STEM Camp Curriculum. By integrating concepts like physics, geometry, and aerodynamics into engaging, hands-on activities, he helped create a program that not only enhances kids’ golf skills but also sparks curiosity and critical thinking. His innovative approach has made STEM Camp one of the most exciting learning experiences we offer!
A New Chapter: Board of Directors
Now, John is taking his leadership to the next level as a member of our Board of Directors. His deep understanding of First Tee’s mission, coupled with his firsthand experience as a coach and mentor, makes him a valuable asset to our organization. He brings fresh ideas, enthusiasm, and a strategic vision that will help us continue to grow and impact even more young lives through the game of golf.
John’s journey from volunteer to board member is a testament to the power of passion, dedication, and community. We are incredibly grateful for his ongoing commitment to First Tee – Sandhills and excited to see the positive influence he will have in this new role.
Please join us in congratulating John on this well-deserved position! We can’t wait to see all the great things he will accomplish as part of our leadership team!
Growing up in a small farming community in Michigan, Mike James was surrounded by the values of hard work, teamwork, and community spirit. Sports played a huge role in his upbringing, and from an early age, he developed a deep love for golf. Whether it was competing with friends or practicing his swing, the game quickly became a passion that would stay with him for a lifetime.
After graduating high school, Mike took a path of service, enlisting in the Marine Corps before joining the Fire Control division of the U.S. Forest Service. While attending San Diego State University, he continued his commitment to public service, eventually transitioning into a career as a park ranger. Over the course of 40 years, he dedicated himself to protecting and preserving the beauty of Washington State Parks, ensuring that future generations could enjoy the great outdoors.
A New Chapter in Pinehurst
In 2020, life brought Mike to Pinehurst under unexpected circumstances. After the passing of his wife, his daughter—who owns a home in the area, encouraged him to relocate and start fresh in a community known for its rich golf culture. Embracing the change, he settled into the Village of Pinehurst with his loyal Yorkie, Jackson, by his side.
For Mike, staying active and engaged was essential. With decades of experience mentoring young athletes, he sought an opportunity to continue making an impact. When he learned about First Tee – Sandhills, he immediately knew it was the perfect fit.
Making a Difference Through First Tee
Mike had always found joy in teaching sports to younger generations, but First Tee provided something special. A chance to not only share his love of golf but also help kids develop confidence, perseverance, and life skills along the way. Each program day became a highlight of his week, offering a sense of purpose and connection.
“I get such a sense of joy when I see a young person have an ‘AHA!’ moment—when they finally hit a golf shot they never thought was possible,” Mike shares. “At the end of our program days, I come home feeling energized and in a better mood. And, of course, my Yorkie, Jackson, thinks it’s time to play, making for a perfect day!”
A Legacy of Mentorship and Fun
Even in his 80s, Mike continues to prove that the love of the game, and the joy of giving back, can last a lifetime. His story is a testament to the power of mentorship and the impact a dedicated coach can have on young lives. Whether he’s guiding a nervous beginner or celebrating a child’s first great golf shot, Mike knows he is shaping more than just swings…he’s helping build confidence, character, and future game changers.
Through First Tee – Sandhills, Mike has found not only a way to stay connected to his lifelong passion but also a meaningful way to contribute to the next generation. His enthusiasm, kindness, and dedication remind us all that volunteering isn’t just about giving…it’s about growing, learning, and finding joy in the moments that matter.
Parents call coaches the “unsung heroes of youth development.” First Tee will celebrate these mentors during its inaugural network-wide awareness campaign.
Ponte Vedra Beach, Fla. (March 11, 2025) – Leading nonprofit youth development organization First Tee is launching a weeklong national awareness campaign to celebrate the impact of its coaches. By seamlessly integrating the game of golf with a life skills curriculum, First Tee creates active learning experiences that build character like inner strength, self-confidence and resilience that kids can carry to everything they do.
Kicking off at the Charles Schwab Challenge in Fort Worth, Texas, from May 19-25, First Tee Week aims to engage communities across the country, encouraging them to celebrate the coaches who make a difference locally. Entitled “Dear Coach,” the campaign will feature a variety of in-person and online activities, including:
First Tee will launch a new creative campaign, including an updated PSAthat speaks to the power of youth sports coaches to instill confidence, values and life skills in the kids they serve.
On Wednesday, May 21, First Tee will host a group of alumni at the PGA TOUR’s Charles Schwab Challenge, where they’ll hear from a panel on “The coach effect: The importance of coaches and the stories that shape us.” The panel will feature New Orleans Saints defensive end and First Tee – Phoenix alumnus Cameron Jordan alongside other First Tee alumni.
First Tee chapters across the country will host a variety of activations, including a fundraising tournament at Winged Foot (Metropolitan New York), meet the coach night (San Francisco), golf marathons (Greater Baltimore, West Michigan) and more. Find a First Tee chapter in your area.
First Tee’s corporate partners will celebrate First Tee Week in a variety of ways. “Dear Coach” content will appear at Topgolf and PGA TOUR Superstore locations across the country, with organizations like Golf Digest, the USGA and Morgan Stanley planning to highlight coach stories on their own channels.
First Tee has launched a digital experience at FirstTee.org/DearCoach and social content featuring stories from participants, alumni and notable supporters like former NFL player Larry Fitzgerald and PGA TOUR professional Wyndham Clark on the incredible relationships between coaches and participants. Follow us on Instagram, Facebook and LinkedIn to engage.
“Today’s kids and teens are facing new challenges, and parents are looking for character-building programs because they know strength of character is essential for overcoming obstacles,” said First Tee CEO Greg McLaughlin. “For nearly 30 years, our dedicated and trained coaches have set First Tee apart because we have developed a training system built on research-proven methods of positive youth development. We are excited to celebrate their contributions and raise awareness for their work during First Tee Week.”
According to research from Harris Poll, 91% of parents agree that sports coaching should inspire their child to excel both on and off the field, and they believe coaches can impact their child’s ability to work well with others and be resilient in the face of challenges.
First Tee’s network of 150 chapters engage more than 5,000 active, trained coaches who deliver a curriculum designed with input from youth development experts using golf as the platform. First Tee serves more than 3.1 million kids annually.
For the past five years, Shreve Johnessee has been an invaluable part of First Tee – Sandhills, bringing his deep love for the game to our 12+ groups. His passion for golf began at the age of 10 in York, PA, inspired by his parents, both avid players. From high school golf to summer rounds, the game remained a constant in his life—even throughout his career as a dentist (because, as he jokes, “everyone knows every dentist plays golf!”).
Upon retiring, Shreve made the perfect move—to Pinehurst, the Cradle of American Golf. With a lifelong appreciation for the sport, he knew he wanted to give back. That’s what led him to First Tee, where he helps young players not only develop their golf skills but also build the values that make the game so unique—integrity, self-discipline, and personal growth.
Shreve’s passion for mentorship is evident in every session he leads. Whether he’s refining a teen’s putting technique or sharing stories about the lifelong friendships golf has given him, his goal remains the same: to spark in young people the same love for the game that has meant so much to him. We’re beyond grateful to have Shreve as part of the First Tee – Sandhills family. His dedication, warmth, and passion continue to inspire the next generation of golfers!
It’s no secret that First Tee considers its coaches to be the most important ingredient in its success. All trained and background checked, First Tee coaches connect with participants to ensure each one feels safe and celebrated for the qualities that make them unique.
One coach who exemplifies First Tee’s mission is Emily Ortmeier of First Tee – Southern Colorado, who has been with the chapter for five years. “Emily Ortmeier is more than a coach; she is a mentor and role model,” said First Tee – Southern Colorado board member Jeff Stedman.
A former collegiate golfer, Emily leads by example and inspires participants to do their best on and off the golf course, according to her colleagues at First Tee – Southern Colorado.
“When a participant fails, Coach Emily is always there to console and encourage them to persevere,” said chapter CEO Sandy Johnson. “She uses these moments as learning opportunities that greatly help to develop the character of each participant, reassuring them that we must fail in order to learn how to succeed and get right back to pursuing our goals.”
Eagles for Impact at THE PLAYERS® Championship
As the eyes of the golf world turn to TPC Sawgrass for THE PLAYERS Championship 2025, there’s an extra reason to root for low scores. For every eagle or double eagle carded by the pros during the tournament, Morgan Stanley will donate $5,000 to support First Tee’s coach training efforts.
Last year, Emily was one of 107 coaches to benefit from Morgan Stanley’s generosity. She attended a Level 4 training in Monterey, California, and has advanced to the point where she now leads Level 1 trainings for new coaches. She’s trained 20 coaches in her region.
First Tee – Southern Colorado colleagues agree that Emily’s passion for making golf accessible to all kids is evident in her work. She’s helped 21 new schools and community centers begin offering First Tee programming over the last two years.
In fact, Emily means so much to the community that she was recently recognized with Southern Colorado Business Forum & Digest’s 40 Under 40 Award.
Coaches make the difference
According to research from First Tee and Harris Poll, 80% of parents believe there’s a shortage of high caliber coaches today. That’s why First Tee is committed to coach training and youth safety.
Nine out of 10 parents agree that coaches should help their child succeed both on and off the field, and parents view coaching as instrumental for teaching collaboration, resilience and leadership – all qualities that become even more important into adulthood.
Learn more about the importance of youth sports coaches.
We are continuing on our Participant Spotlight Series with Brantley from our program at Talamore Golf Resort. Brantley was submitted by Coach Sarah S. for his commitment to personal growth, perseverance, and enthusiasm shown at every class!
Brantley has been a First Tee – Sandhills participant since 2021, attending multiple program locations and growing his love for the game along the way. His favorite part of First Tee is the development and encouragement he receives from his coaches, who have helped him build both his skills and confidence on the course.
His advice to fellow participants? “Pay attention, practice, and most importantly—have fun!” Brantley knows that golf is all about learning and enjoying the process, and he encourages others to do the same.
When he’s not on the course, Brantley loves playing video games, hanging out with friends and siblings, and listening to music. He has three siblings, including his brother Rhett, who also enjoys First Tee programs. We’re so proud to have Brantley as part of our First Tee family, and look forward to seeing him grow even more throughout our programs!
We’re thrilled to welcome Michelle to the First Tee – Sandhills team! With her passion for volunteering, love for golf, and impressive professional background, Michelle is already making a meaningful impact on our community. Let’s take a closer look at her story, her goals, and what makes her such a fantastic addition to our team!
From Corporate Excellence to Nonprofit Passion After an 18-year career at Intel focused on project management and process efficiency, Michelle decided to take a step back from the corporate world and reevaluate her next chapter. A friend encouraged her to explore the nonprofit sector, and it immediately clicked. Combining her love of volunteering with her passion for golf, Michelle found First Tee to be the perfect place to make a difference in kids’ lives while staying connected to a game she loves.
For Michelle, the culture of giving back instilled during her time at Intel played a major role in shaping her journey to First Tee. Through community service days, fundraisers, and supply drives, Michelle learned firsthand the value of making a positive impact—and she’s bringing that same mindset to her new role.
Excitement for the Role: Helping Kids Thrive What excites Michelle most about joining First Tee? Knowing that the work she does every day has a direct impact on the kids in our community. Whether it’s helping kids grow in confidence or seeing them embrace the game of golf, Michelle is committed to creating life-changing experiences for youth in the Sandhills area.
Life in Pinehurst and Personal Passions Outside of work, Michelle leads an active and creative life. Since moving to Pinehurst in 2019 with her husband, she has fully embraced the community she loves. You’ll often find her out on the golf course, baking, traveling, or working on DIY projects at home with her two dogs, Birdie and Albie (short for Albatross 🐾). She counts her decision to move to Pinehurst as one of her proudest accomplishments—proof that prioritizing happiness can lead to incredible opportunities.
Advice for Working with Kids: Plant the Seed! Michelle’s advice for anyone considering working with kids is heartfelt and inspiring: “If you think this may be your passion, don’t wait! Find a way to get involved, even if it seems small, and watch that seed grow.”
Goals at First Tee – Sandhills: Building a Lasting Impact Michelle is eager to grow in her role, deepen her involvement in the community, and help First Tee continue its mission of empowering kids through character-building and life skills. Her focus is on creating meaningful connections and ensuring that every child has access to the transformative experiences that First Tee offers.
Join us in giving Michelle a warm welcome to the First Tee – Sandhills family! We’re so excited for the energy and dedication she’s bringing to the team and can’t wait to see the impact she’ll make on the kids in our community. Here’s to an incredible season ahead!
When life gets busy with school or as it gets cold outside, it can be harder to find time for fitness and extracurriculars. However, a report from First Tee and The Harris Poll found that 95% of parents say their child’s activities are effective for creating opportunities to learn life skills and build character. First Tee believes in developing experiences that are just as fun as they are meaningful, where kids feel excited to grow, safe to fail and better equipped for whatever comes their way next.
First Tee is committed to creating and maintaining a safe and welcoming environment for all participants through year-round programming at 150 chapters, 11,000 schools and 1,400 community centers nationwide.
Here are a few benefits of PE programs and playing sports:
1. Improved physical fitness and health
First Tee is an activity-based program and during a class you might see students doing a wide range of activities, like playing tic-tac-toe putting or competing in a relay race. In addition to teaching golf and life skills, the First Tee curriculum is also designed to enhance players’ overall fitness. Each class begins with a set of warmups that improve motor skills through strength, flexibility and mobility, agility and coordination, balance and object control. As participants get older they will continue to improve their physical fitness through golf related activities, such as walking nine or 18 holes.
2. Strengthened interpersonal skills and peer relationships
Physical education and sports can help build a young person’s confidence and social interactions. A report from First Tee and The Harris poll found that among parents whose child plays sports, 92% said their child’s activities had a positive impact on their social health. The First Tee curriculum incorporates life skills into golf programming including the concept A-L-R, which stands for Ask – Listen – Respond, to teach youth about the importance of a greeting and basic communication. Students build an appreciation for the positive personal and social values associated with the game throughout lessons that buildoff of each other.
3. Improve student performance on and off the course
First Tee values the personal development of the participant. As participants learn more about who they are and what they are capable of, they are encouraged to begin to look towards the future and plan their own paths. First Tee lessons like FAIL, or First Attempt In Learning, help participants to identify their path to success. When youth are taught to embrace failure as a good and crucial step on the path to learning, they can choose to fail forward andrecognize the learning opportunity that exists and the power theyhave to turn any individual failure around, both on the course and in the classroom.
Currently introduced to more than 11,000 elementary schools, the First Tee National School Program creates an environment where young people are introduced to the lifelong sport while learning the basic golf motor skills and the inherent values of the game.
Introducing Olivia Ivey: A Full-Circle Journey Back to First Tee – Sandhills!
We’re beyond excited to welcome Olivia Ivey to the First Tee – Sandhills team! A familiar face in our community, Olivia brings a unique mix of personal connection, professional skills, and passion for youth development. Let’s dive into her story, her goals for this role, and the energy she’s bringing to the program!
From Moore County Roots to Disney Magic and Beyond Born and raised right here in Moore County, Olivia’s journey comes full circle with her new role at First Tee – Sandhills. Her connection to our program runs deep—her dad was a coach for the chapter, and Olivia participated in First Tee programs throughout her elementary and middle school years. She credits those experiences with shaping her character and igniting her love for sports and mentorship.
After graduating from Belmont Abbey College in just three years, where she played on the soccer team and earned a degree in Marketing, Olivia ventured to Walt Disney World for a six-month internship. There, she gained invaluable experience in communication, creativity, and guest engagement. Now, she’s bringing that same energy and expertise to First Tee – Sandhills, eager to give back to the organization that played such a big role in her life.
Excitement for the Role: Inspiring the Next Generation Olivia’s enthusiasm for her role at First Tee is contagious! She’s thrilled to combine her marketing background with her passion for working with kids. Her mission is to inspire young people in the Sandhills area, just as she was inspired as a child. By building on the values she learned through First Tee, Olivia is determined to help children grow in confidence, character, and life skills, both on and off the golf course.
Active Living and a Passion for Sports When Olivia isn’t working, you’ll likely find her staying active. Growing up playing sports has given her a love for soccer, golf, hiking, paddleboarding, and running. This active lifestyle keeps her grounded and helps her connect with the kids in our programs, inspiring them to enjoy the benefits of physical activity and outdoor fun.
Advice for Working with Kids: Embrace Your Inner Child Olivia’s advice for anyone working with kids is simple yet powerful: “Channel your inner child and have silly moments. When you show you can have fun too, even as a coach, the kiddos always tend to love that and feel more comfortable.” Her playful energy and approachable nature are sure to make every child feel seen, valued, and supported.
Goals at First Tee: Expanding Impact and Building Connections In her new role, Olivia is excited to bring fresh ideas to First Tee’s marketing efforts while fostering meaningful connections within the community. Her goals include enhancing program visibility, engaging more families and participants, and highlighting the incredible stories of growth that happen every day at First Tee – Sandhills.
Join us in welcoming Olivia to the First Tee family! We can’t wait to see the positive impact she’ll make, and we know the kids (and the entire community) are going to love her energy and dedication. Let’s make this season unforgettable!
Young people have lots to navigate – not just school and career development, but they’re also building confidence, overcoming challenges and taking on their first leadership roles. These are all areas where a mentor can help.
For many participants, First Tee coaches serve as early mentors, with parents seeing the benefits. According to research from First Tee and Harris Poll, parents turn to coaches to help teach their kids character, perseverance and leadership skills.
Three-quarters of adults who were mentored in their youth say their mentor “contributed significantly to their success later in life.”
With its many benefits, mentorship is an essential element of the First Tee College Scholarship Program which extends First Tee’s impact to alumni by providing support throughout their post-graduate career. In addition to receiving financial support and professional development opportunities, each First Tee Scholar is matched with an adult mentor to help support them during their college experience.
“We’ve seen our Scholars buy into their mentorship connections and because of that, they have another layer of support to guide them through any obstacles and challenges they face in college,” said Robbie Lowman, who oversees the First Tee College Scholarship Program. “Our mentors help our Scholars become the best versions of themselves, which benefits them in the job market.”
An alumna of First Tee – Upstate South Carolina, Scholar Nelia Leong is a junior at the University of Florida. As she prepares to apply to dental school, Nelia reflected on her connection with her mentor, Jennifer Weiler, senior vice president of network relations at First Tee.
“The most important lesson I’ve learned from Jen is that it’s okay to ask for help,” Nelia. “In fact, it can lead to incredible opportunities.”
Jen helped Nelia connect with a dentist in her network. Nelia has since been shadowing and assisting him for two years, and he’s writing a letter of recommendation for her dental school applications.
“Jen’s mentorship has been one of the most important relationships in my life,” Nelia said. “We’ve built a strong, trusting bond where I feel comfortable sharing all aspects of my life, knowing she’ll listen and offer support.”
Nelia said Jen was there for her during the stressful lead up to her Dental Admissions Test last year, and Jen was the first person she texted to celebrate after receiving an excellent score on the exam.
While having a mentor on your side can be incredibly beneficial, it’s not always easy to build and maintain a relationship in a busy world.
“I built a personal connection with my mentor by keeping her updated on both the big and small events in my life,” Nelia said. “She celebrates my successes and supports me through challenges.”
In addition to texting, Nelia and Jen connect by Google Meet at least once per month. They especially relish opportunities to meet in person.
Jen says she has enjoyed being Nelia’s mentor throughout her college journey. “It has been fun to connect with Nelia virtually, on the golf course and at First Tee scholar events. She is such an impressive young woman and has an incredible future ahead of her.” She added, “I am so proud to have been a very small part of her success in college.”
Nelia’s tips for cultivating a strong mentor-mentee relationship:
Try to connect at least once a month, and don’t be afraid to reach out about the small things.
We are continuing on our Fall Participant Spotlight Series with Ruby from our Just Fore Girls program at Pinehurst No. 6. Ruby was submitted by Coach Kim!
Ruby, originally from the United Kingdom, joined the ‘Just 4 Girls’ program at Pinehurst No. 6 in the Fall of 2023. She loves coming back each season to reconnect with the friends she’s made in the program while also forming new friendships. Ruby brings a welcoming presence to each class and always encourages her peers and teammates. Her advice for others considering joining First Tee – Sandhills is, “Just go for it and don’t worry what other people think.” Ruby spends her time after class assisting her parents in taking care of her new baby sister, Nellie, and spending time with her older sister, Lana.
Let’s take a look at what Coach Kim had to say about our participant, Ruby.
”Ruby consistently brings a cheerful and cooperative spirit to class each week, brightening the environment for her peers and coaches alike. She is an attentive listener who actively absorbs feedback and instruction, demonstrating her commitment to learning and growth. Ruby skillfully puts what she learns into action, displaying confidence and a positive attitude in every session. When her coaches encourage her to set individual goals, she eagerly rises to the challenge, using these opportunities to push herself and achieve personal milestones. Her dedication and enthusiasm make her a valuable member of the group.”
Way to go, Ruby! We are so glad you joined us here at First Tee – Sandhills!
