Say hello to our 2025 May Participant Spotlight, Maddie! A bright light in our Pinewild Country Club class, and a true example of what it means to lead with heart!
Nominated by Coach John, Maddie stands out for her unwavering commitment to personal growth, her contagious positive energy, and her ability to lead with kindness and purpose. From the moment she joined First Tee – Sandhills, Maddie has brought not just a smile to every session, but a powerful mindset rooted in intention.
Each week, Maddie shows up with a list of personal goals she’s thoughtfully created herself. These aren’t just goals about golf technique, they’re reflections of how she wants to grow as a person. Whether it’s focusing on communication, trying something new, or encouraging a teammate, Maddie is modeling what it means to take ownership of your growth on and off the course.
“She really sets the tone for her group,” Coach John shared. “She’s the kind of leader who doesn’t just talk about values—she lives them.”
Maddie’s warm energy can be felt the moment she arrives. She never misses the chance to thank her coaches with a big smile and kind words. She lifts up others with encouraging comments, celebrates their progress, and shows up fully ready to learn, play, and connect.
Outside of golf, Maddie is just as vibrant. She loves music and can often be found singing along to her favorite artists. She plays piano, enjoys swimming, and writes heartfelt letters to her friends. She’s also a proud big sister and shares her home with two sweet pups, Minnie and Toby!
We’re so lucky to have Maddie as part of the First Tee – Sandhills family. Her dedication, joy, and thoughtful leadership inspire everyone around her. Maddie, thank you for showing us all the true power of leading with intention, gratitude, and heart!
From the Bronx to Pinehurst: George’s Journey to First Tee
Born and raised in the Bronx, George’s life journey has been one of ambition, adventure, and deep-rooted values. After earning a business degree from Iona College, George stepped into the fast-paced tech world with NCR Corporation, where he sold early computer systems on Wall Street, right at the heart of the digital revolution.
His career flourished as he moved into leadership roles, eventually leading national sales teams and even purchasing his own company in the D.C. area. The business focused on marketing hardware, software, and supplies to architects and engineers. After years of success, George sold the company in 1984, later relocating to Florida, and eventually settling in Pinehurst, North Carolina!
George was married to his beloved wife, Catherine, for 44 years. Together, they raised two incredible children, Amy and George Jr., both proud graduates of the University of Maryland. Family has always been at the heart of George’s story.
In 2021, George joined First Tee – Sandhills shortly after moving to Pinehurst. With a long history of coaching youth sports like basketball, baseball, tennis, and soccer, he was already no stranger to working with young people. But it wasn’t just golf that drew him in…it was the mission behind the game.
For George, what keeps him coming back isn’t just the impact, it’s the people.
“It’s the energy and heart of the First Tee staff that keeps me coming back. Their genuine passion, positivity, and dedication to making every participant feel seen, valued, and excited to show up—it’s truly inspiring to be a part of.”
We’re so thankful for volunteers like George who bring not just experience, but a deep commitment to helping kids grow on and off the course. We’re lucky to have Coach George helping shape the next generation through character, confidence, and a whole lot of fun on the course!
Debuting during First Tee Week, the national “Dear Coach” PSA underscores the lifelong impact of youth sports coaches and calls on communities to celebrate their role in shaping the next generation.
Ponte Vedra Beach, Fla. (May 21, 2025) – As part of its inaugural First Tee Week celebration, leading youth development organization First Tee has announced a powerful new public service campaign titled “Dear Coach.” The campaign honors the thousands of First Tee coaches across the country who use the game of golf to help kids and teens build character, confidence and resilience.
Airing nationwide on digital and social platforms, the PSA features heartfelt messages from kids that showcase the deep and lasting impact of coaches, who are often described by parents as the “unsung heroes” of youth development. Additionally, First Tee participants and alumni will be sharing their personal stories through social media and First Tee’s website.
“A great coach does not just teach the game of golf but also the incredible life lessons and values that are inherent to the sport, including believing in yourself, acting with integrity, building resilience and playing with sportsmanship,” said Jane Fader, senior vice president of marketing and communications at First Tee. “This PSA reflects the gratitude we hear every day from kids, parents and alumni about the coaches who helped them believe in themselves.”
Shot with real participants and coaches from First Tee – Metropolitan New York, the PSA is a centerpiece of First Tee Week, a national awareness campaign running May 19–25, designed to celebrate First Tee coaches and inspire communities to get involved in youth character development through sports.
In addition to the PSA, First Tee Week includes:
Community activations and coach appreciation events at First Tee chapters across the country
An alumni event at the PGA TOUR’s Charles Schwab Challenge, featuring a panel discussion on the impact of coaches
Corporate partner engagement, spreading awareness across leading sports and media platforms
First Tee coaches undergo a robust training program grounded in positive youth development research and now serve kids at 150 chapters across the globe.
We’re thrilled to share that Hailey Price—one of our own outstanding Junior Volunteer Coaches at First Tee – Sandhills—has been named a recipient of the 2025 Peg Kirkpatrick Girls Golf Scholarship, awarded by The Silver Foils, Inc., one of the nation’s pioneering women’s amateur golf associations!
A standout both on and off the course, Hailey is a Pinecrest High School senior with a 4.5 GPA, president of her school’s Key Club, National Honor Society member, varsity golf athlete, and a dedicated volunteer with our First Tee chapter. She also leads community programs like Tales and Treats at Given Memorial Library, blending storytelling and baking to inspire young minds.
Please join us in congratulating Hailey on this incredible and well-earned achievement. Her leadership on the course, commitment to community service, and drive to make a meaningful impact through education and mentorship are exactly the kind of qualities we strive to foster at First Tee – Sandhills. Hailey embodies everything this scholarship stands for and more…integrity, perseverance, and a deep love for the game. We are beyond proud to have her as part of our First Tee family and can’t wait to see the amazing things she’ll accomplish as she continues her journey at UNC-Chapel Hill and beyond. The future is bright with young leaders like Hailey carrying the torch forward.
More than nine in 10 parents with adult children aged 18-35 say they’ve seen how youth sports can shape a child’s future
PONTE VEDRA BEACH, Fla. (May 8, 2025) – Despite an unsteady economy, nearly nine in 10 American parents say they are making room in the budget for extracurricular activities (88%), including sports. Nine in 10 parents say playing sports helps children build character (92%) and teaches them important life skills (90%), according to new research from The Harris Poll and First Tee.
The global consulting and market research firm teamed up with the nonprofit youth development organization to explore the value parents place on youth sports, with a particular focus on the long-term impact of coaches. The Harris Poll surveyed 2,042 U.S. adults in March 2025 and analyzed the data by gender, age, race, education and income, among other characteristics.
While few young athletes ultimately turn professional, parents believe youth sports can have lifelong benefits off the field. Nearly nine in 10 parents strongly recommend youth sports to other parents, believing that coaches can impact a child’s ability to work well with others (89%), respect others (89%) and be resilient in the face of challenges (88%).
“According to this new research, parents with adult children say the confidence their child built through sports continues to shape their success today, a data point that reinforces First Tee’s mission of teaching not only golf skills but also life skills and values that equip kids to face new challenges,” said First Tee CEO Greg McLaughlin. “While we have heard success stories from countless First Tee alumni, we are grateful to Harris Poll for helping us quantify the incredible impact of extracurricular activities.”
Generations of Americans have been shaped by youth sports, with nearly 70% of parents who grew up with coaches saying they wouldn’t be where they are today without those influential adults in their life (67%). First Tee knows its coaches are the key to its success, which is why it’s celebrating them during First Tee Week, May 19-25. The new brand awareness campaign will mark the launch of a PSA titled “Dear Coach” and feature a panel discussion on the impact of coaches at the PGA TOUR’s Charles Schwab Challenge.
Other key findings from the survey include:
69% of parents believe there aren’t enough female coaches or mentors in youth sports. That number increases to 74% among parents of color. While parents see the impact of coaches, they believe coaching is significantly more accessible to boys than girls.
92% of parents believe that playing sports helps kids build character. That number jumps to 97% when surveying parents whose children are currently enrolled in sports. Parents see improved mental health and exposure to new things as additional benefits of extracurricular activities.
More than half of parents say trustworthy coaches could increase their child’s chances of committing to an activity (51%). Parents cite positive role modeling as their top priority when assessing a coach, followed by skill development and motivation and encouragement. All First Tee coaches are trained and background checked, so they’re prepared to teach golf skills and life lessons that extend beyond the course.
“Even amid economic uncertainty, parents see youth sports as a non-negotiable investment in their child’s future,” said Abbey Lunney, Managing Director of the Trends and Thought Leadership Practice at The Harris Poll. “Nearly 9 in 10 say the experience helped prepare their children for the future. Our data shows they’re not just hoping for athletic success—they’re prioritizing confidence, resilience, and lifelong skills shaped by meaningful coaching.”
This is the third annual research collaboration between The Harris Poll and First Tee.
The Liberty National Foundation announced earlier today an extension of its long-standing support through 2029.
Committing an additional $1 million, this latest gift brings the Fireman family and Liberty National Foundation’s total contribution to First Tee to $8 million since its first commitment in 2012.
The announcement was made during a special event at Liberty National Golf Club, where the Fireman family was celebrated for their continued support of First Tee’s mission to build character in young people through the game of golf. The new commitment will primarily support four First Tee chapters across New Jersey, which collectively impacted nearly 29,000 youth in 2024.
Jennifer Weiler, Senior Vice President of Network Relations at First Tee, joined Liberty National Foundation and New Jersey’s First Tee chapter leaders at the event.
Jennifer Weiler, First Tee, and Dan Fireman, Liberty National Foundation
“What makes this partnership so meaningful is how it helps us shape young potential into lifelong character,” said Weiler. “The continued support from the Liberty National Foundation allows us to reach thousands of children across New Jersey, particularly in underserved communities where access to character-building programs like ours can be transformative.”
Dan Fireman, Founder of the Liberty National Foundation, emphasized the alignment between First Tee’s mission and his family’s values.
“Through this continued partnership with First Tee, we’re committed to ensuring that more young people, especially those from underserved communities, have access to the character-building power of this great game,” said Fireman.
Dan’s father, Paul Fireman, was recognized last November when First Tee honored him with the Lifetime Achievement award.
First Tee has grown into a global youth development organization impacting more than 3.1 million kids and teens annually through its network of 150 Chapters with programs delivered at more than 1,700 golf facilities, as well as in nearly 12,000 schools and more than 2,000 youth centers. The organization has expanded internationally, with programs now in Australia, Canada, Japan, South Korea, Mexico, and Morocco.
The Liberty National Foundation’s gift will help further First Tee’s commitment to providing inclusive access to its programs, with a focus on reaching young people from diverse backgrounds and underserved communities.
If you’ve spent any time at our “Just Fore Girls” class on Course No. 6, chances are you’ve seen Hailey in action. Bringing energy, encouragement, and a deep passion for the game to every session. A Pinehurst native, Hailey’s golf journey started early and has only grown stronger through the years.
Rooted in the Game
Golf has always been at the heart of Hailey’s life. From playing on both her middle and high school teams to spending the past four years coaching with the LPGA’s Girls Golf program in Whispering Pines, her commitment to the sport runs deep. Last summer, she joined the First Tee – Sandhills family as a coach, helping lead three of our summer camps. And from the start, she was hooked.
Bringing the Energy at Camp
What stood out to Hailey right away? The creativity of our lesson plans, the high-energy atmosphere from both coaches and kids, and the genuine excitement everyone brought to the course each day. One of her favorite memories happened during a girls’ camp last summer when a sudden downpour moved the day’s activities indoors. Instead of slowing down, the girls rallied. Laughing, crafting, and connecting in a way that reminded Hailey just how powerful golf can be in creating lasting friendships and confidence.
Making Meaningful Connections
For Hailey, the game has always been more than just a sport. It’s a tool for growth, a space for connection, and a way to build community.
“Golf really has the power to bring people together—whether it’s teammates, coaches, or a group of kids just starting out,” she says. “There’s something special about the connections formed on the course, and I’ve seen firsthand how the game builds confidence, friendships, and a sense of community.”
Mentorship in Action
Today, Hailey continues to share that passion through her work with our “Just Fore Girls” class, helping a new generation of golfers discover their own strength and spark. She’s not just teaching swing technique—she’s showing young players how to believe in themselves and one another.
We’re so grateful to have Hailey as part of our coaching team at First Tee – Sandhills. Her dedication, heart, and belief in the power of the game are shaping the next wave of game changers!
When it comes to bringing energy, encouragement, and effort to class, Christian is a name that immediately comes to mind. Nominated by Coach Lisa, Christian shines as this month’s Player Spotlight for his exceptional teamwork, consistent enthusiasm, and joyful spirit. Whether he’s stepping up for a drill or cheering on a fellow participant, Christian leads with heart, and lifts everyone around him in the process!
Finding His Swing at First Tee – Sandhills
Christian first joined First Tee – Sandhills to learn more about the game of golf, and of course, to have fun while doing it! From the start, he’s embraced the program with positivity and curiosity. He especially loves being outside, learning how to play with confidence, and showing good sportsmanship every step of the way. For Christian, golf isn’t just about making great shots…it’s about playing with character.
A Fan of the Pros
A true golf fan, Christian says one of his favorite memories so far has been attending the U.S. Open last year. Getting to see professional golfers up close was a major highlight and has only fueled his love for the game even more.
Words of Wisdom for New Participants
Christian’s advice to new First Tee kids? “You’ll make lots of friends and get to cheer them on while having fun outside!” His words reflect the exact spirit we see from him at every class—supportive, inclusive, and full of joy.
Life Beyond the Golf Course
Off the course, Christian stays just as active. He loves playing hockey and spending time with his two sisters, ages 12 and 6. He’s also an animal lover with a whole crew of pets at home, including a turtle, chickens, and a rabbit! Whether he’s exploring the outdoors or caring for his animals, Christian brings the same sense of curiosity and kindness to everything he does.
A Role Model in the Making
Christian’s energy, kindness, and team spirit have made a lasting impression on his coaches and peers alike. He shows up ready to learn, eager to grow, and always willing to lend a cheer or a helping hand. It’s kids like Christian who make First Tee so special.
We are proud to have Christian as part of our First Tee – Sandhills family and can’t wait to see where his journey takes him, both on and off the course!
As a participant in First Tee – Delaware, Grace Lombardi said she learned not only the fundamentals of golf but also some of life’s most valuable lessons. Confidence and perseverance are values that have helped Grace overcome obstacles and carve a path into the world of cybersecurity, an industry where women are still a minority.
“Confidence empowered me to take on challenges, whether it was mastering complex security concepts, earning certifications or speaking up in technical discussions,” she said. “At the same time, perseverance kept me moving forward despite obstacles, from overcoming imposter syndrome to pushing through rigorous training and setbacks.”
Grace recently began working in AWS Professional Services, supporting national security as a cloud engineering consultant. In this role, she works with clients in the federal government, helping them leverage AWS solutions to enhance their operations.
Grace said she’s proud to work for an organization that’s a major supporter of First Tee. AWS joined First Tee as a Trustee in 2021. With a dedicated team, AWS supports participants through STEM programming, employee volunteerism and alumni support. In 2024, AWS invited a select First Tee alumni to AWS re:Invent, the world’s largest annual cloud computing conference.
At re:Invent, Grace was able to attend several workshops. “I highly encourage any First Tee alumni to attend re:Invent if they get the chance,” she said. “While it’s a tech conference, the wealth of knowledge, networking opportunities and exposure to innovation make it valuable for professionals in any field.”
Forging a path in cybersecurity
Golf isn’t easy, and resilience is a trait Grace picked up during her seven years as a First Tee participant.
She said it’s important for her to stay involved with the organization because she wants to give back to the next generation. “First Tee gave me the opportunity to have so many amazing experiences across the country, and I learned so much while meeting incredible people,” she said.
Grace always knew she wanted a career that would challenge her. When she was a high school sophomore, she got an invitation that would change her life. A friend asked her to tag along to a cybersecurity conference because he didn’t want to go alone. She participated in a digital capture-the-flag competition, and the rest is history.
“I had no idea what I was doing, but I had an absolute blast and learned so much from the other attendees,” she said. She was struck by how much people seemed to enjoy their work in cybersecurity, and a new career path was on her radar.
Grace enrolled in coding classes at a local community college, before attending Rochester Institute of Technology as an undergrad and graduate student. She spent more than two years working for federal agencies before joining AWS.
“Looking back, what started as an unexpected experience at a conference in high school turned into a fulfilling career built on curiosity, problem solving and a drive to make a real impact,” she said. She felt the same type of excitement at re:Invent. “It opened the door to incredible opportunities, deepened my technical knowledge and ultimately paved the way for my career at AWS,” she said.
“Grace’s story illustrates the powerful impact of relationships like AWS and First Tee in shaping future leaders,” said Ebony Taylor, head of global executive customer engagement at AWS Professional Services. “Her journey from learning golf fundamentals to becoming a cloud engineering consultant demonstrates how confidence and perseverance can drive success in technology fields.”
“At AWS, we value individuals who aren’t afraid to dive deep into new challenges and continuously learn. We’re proud to support organizations like First Tee that help develop well-rounded professionals who can make meaningful contributions to critical fields like cybersecurity, and we’re happy to create pathways for more talented individuals like Grace to thrive in technology careers,” Taylor said.
Learn more about the First Tee Alumni Network, which provides professional development and social opportunities across the country.
The game of golf is more than just a sport; it’s a powerful vehicle for personal growth, leadership and community. For Meredith Speer, First Tee has been an integral part of her journey, not just to become a skilled golfer but to pursue a career in the industry. Her story highlights the transformative impact of First Tee programs, which have helped shape her path on and off the golf course.
Meredith joined First Tee – Greater El Paso at 6, and when her family later moved to Cedar Park, Texas, she became involved with First Tee – Greater Austin. Female leaders at both chapters became mentors for Meredith, who soon realized she wanted golf to be a big part of her life.
“Kristi Albers started my love for the game by taking me under her wing and giving me lessons after every Saturday class,” Meredith said. “And Jennifer MacCurrach has been a mentor in so many aspects of my life – in and outside of golf.”
Meredith is currently enrolled in the PGA Golf Management Program at Sam Houston State University, where she was recently elected president of the PGM Student Association. This summer she’ll intern at Southern Hills Country Club, which has hosted three U.S. Opens and five PGA Championships.
“At this internship, I will be working in the golf performance center learning all about giving lessons and club fittings,” she said. “Along with that, I will get more experience working outside services and inside the golf shop getting more experience with merchandising.”
The First Tee College Scholarship Program is shaping future leaders
Meredith is a member of the First Tee College Scholarship Program. As a Scholar, she receives access to professional development opportunities, a dedicated mentor and financial support.
“The First Tee Scholarship Program has supported me in so many ways academically and socially,” she explained. “It’s given me the confidence I need to pursue a career in golf, and I’ve had the opportunity to hear from women who are already in the industry. Their stories have inspired me and assured me that success is possible.”
The First Tee College Scholarship Program is supported by generous partners like Chevron, which hosted a group of First Tee alumni at The Chevron Championship in Woodlands, Texas, last week. Meredith attended the event and networked with a variety of golf industry professionals.
“The alumni meetup at The Chevron Championship was one of the most amazing experiences,” Meredith said. “Getting to meet up with my fellow First Tee friends and watch the amazing LPGA golfers only solidified my choice of working in this industry.”
The First Tee Alumni Network helps connect past participants, providing networking opportunities, social events and job listings. Join now.
Mark’s golf journey began at just 10 years old in Cleveland, Ohio. Back then, he was “shagging” balls for his dad using a baseball glove—a simple start that sparked a lifelong passion. By age 13, he had stepped into the world of caddying, a path that lasted seven years and led to some incredible memories, including carrying bags for National Long Drive Champion Evan “Big Cat” Williams and the legendary Byron Nelson.
From Golf Getaways to a Life in Pinehurst
After many years of annual golf trips to Pinehurst, Mark made the dream a reality when he retired and moved to the area full-time in 2013. Surrounded by the game he loves, Mark eventually found his way to First Tee through a fellow coach—and hasn’t looked back since. For him, it was the perfect way to stay connected to golf while giving back in a meaningful way. Since 2023, Coach Mark has been a dedicated volunteer with First Tee – Sandhills, bringing patience, energy, and heart to every class—especially when working with our youngest golfers. You’ll find him most often with the 5 and 6-year-olds, where his calm presence and encouraging words help our littlest participants grow in confidence and love for the game.
Coaching with Heart and Purpose
Whether he’s helping a player line up their putt or cheering them on after a solid swing, Mark finds joy in the little moments. He’s especially passionate about helping new golfers build confidence and develop their skills in a fun, supportive environment. “Being able to impart the First Tee’s life skills and values to young minds is why I continue to coach and support the organization,” he says.
Making Smiles, One Swing at a Time
For Coach Mark, it’s not just about golf—it’s about the joy that comes with growth. “My favorite moments are every time I see the excitement in a player’s reaction when they connect on a good shot and see it sail to its target,” he shares. “Those huge smiles make it all worthwhile for me.”
We couldn’t be more grateful to have Coach Mark as part of our First Tee family. His kindness, wisdom, and dedication make a lasting impact on every young golfer he meets. Thank you, Mark!
Jameson’s golf journey began in St. Louis, where he took his first swings with First Tee. When his family relocated to North Carolina, one of the first things they did was find their local chapter. That’s when Jameson became part of First Tee – Sandhills, continuing his love for golf and growth through the game. At just 10 years old, Jameson is already making waves both on and off the golf course. A fourth-grader with a big heart and an even bigger love for the game, Jameson first discovered First Tee in St. Louis back in 2022. After his family moved to the Sandhills area, he quickly became part of the First Tee – Sandhills family in 2023—and we’ve been lucky to have him ever since!
Putting in the Work at Southern Pines
You can usually find Jameson out at Southern Pines Golf Club, where he’s been sharpening his skills with Coach Riley. Whether it’s practicing his short game or learning life lessons through golf, Jameson shows up with enthusiasm, a willingness to grow, and an energy that’s truly contagious.
More Than Just a Golfer
Off the course, Jameson is just as impressive. He has a creative side and enjoys drawing, has a growing interest in history, and loves spending time with his friends. Whether it’s video games, board games, capture the flag, or epic nerf battles, Jameson brings the same joyful spirit and sportsmanship to everything he does.
A First Tee Family Affair
Jameson doesn’t go on this First Tee journey alone—his younger sister Brooklyn is also part of the program! Together, they’ve turned their shared passion into a fun family connection that makes practices and events even more special.
Leading with Kindness and Character
Jameson is the kind of participant every coach hopes for. He comes to class ready to learn, gives his best effort in every activity, and always treats others with kindness and respect. His positive, uplifting attitude makes him a great friend to all and a true leader among his peers.
Living Out First Tee Values Every Day
Whether he’s celebrating a teammate’s great shot or offering encouragement after a tough round, Jameson embodies everything First Tee stands for. He’s proof that golf is more than just a game—it’s a way to grow, connect, and lead with heart. We are so excited to see all of Jameson’s accomplishments and growth throughout the rest of his journey with us at First Tee – Sandhills!
